Check Credentials & Certifications
Verify the agency has proper qualifications and expertise.
- ✓ Google Analytics & Google Ads certifications
- ✓ Proven track record in ecommerce
- ✓ Membership in UK digital marketing associations
- ✓ Transparent case studies
- ✓ Industry-recognized awards
Review Online Reputation
Check reviews and ratings across multiple platforms.
- ✓ Google My Business reviews (4.5+ stars)
- ✓ Clutch.co ratings and feedback
- ✓ Trustpilot reviews
- ✓ Client testimonials on agency website
- ✓ LinkedIn recommendations
Verify Ecommerce Expertise
Ensure they specialize in ecommerce SEO.
- ✓ Experience with platforms like Shopify, WooCommerce
- ✓ Portfolio of ecommerce clients
- ✓ Knowledge of product page optimization
- ✓ Conversion rate optimization expertise
- ✓ Understanding of ecommerce KPIs
Request Detailed Proposals
Compare detailed proposals from multiple agencies.
- ✓ At least 3 detailed proposals
- ✓ Clear SEO strategy outline
- ✓ Transparent pricing structure
- ✓ Timeline for deliverables
- ✓ Expected ROI metrics
Red Flags to Avoid
- ❌ Guarantees of #1 Google rankings
- ❌ Lack of transparency in methods
- ❌ No ecommerce-specific experience
- ❌ Unusually low pricing
- ❌ High-pressure sales tactics
- ❌ No fixed business address
- ❌ Generic SEO strategies